London After Dark – Mood board

Cyan Poster 1: ‘Drink it up’, ‘Do the shot’

Yellow Poster 2: ‘Dance it up’, ‘Move those hips’

Pink Poster 3: ‘Smoke it up’, ‘Have a puff’

I previously made a mood board for E1 focusing on ‘London After Dark.’ The main premises of this mood board focuses on the idea of friendship and going out at night in a group. For each poster I use a colour scheme of pink, blue, yellow and black. The pink and blue come from the top left picture of the mood board, the yellow was later incorporated throughout the posters due to the occasional yellow found in the mood board, while lastly, black is scattered all through the mood board. I love how the final products turned out and how vibrant each poster was.

I wanted to traverse deeper into the idea of ‘going out at night,’ and decided to split my posters into through different actions: drinking, dancing and smoking. My models (Rachael and Ivan) did an amazing job at conveying what exactly I was looking for. Rachael’s shots in her dancing and drinking photos were so fun to capture as the prompt provided to her was, ‘party girl in a club who’s a bit quirky and is quite drunk.’ On the other hand, I wanted Ivan’s poses to encapsulate a smoker. His prompt: ‘Quirky, but relaxed. Think of me (Diana) when I’m in the club and how I’m just constantly in the smoking area.’ He absolutely nailed it.

When I got to the point of creating them, I decided to go for an overlap effect throughout. I wanted my posters to feel real as smoking, drinking and dancing sometimes can be quite animated acts. Beginning with ‘Drink it up’, I feel like Rachael’s extremely chaotic but expressive reactions do sum up a lot of people when drunk, which then reinforces a drunk effect. Next, I found that the poses in ‘Dance it up’ felt somewhat real. In a way, because they’re so animated in the pictures, it’s like they’re really dancing, twirling and twisting right in front of me. Lastly, ‘Smoke it up’ is like a continuous smoking loop. I love Ivan’s poses in this piece and how it overlaps in general. One more just little note I wanted to add was the idea of the spiral in the background. To me, I found that the spirals resembled sound waves in a club. Next time, I’d like to improve in a few areas like making the posters and text less overcrowded as I could see how it may be difficult to read. I’d also like to improve on using more lighting effects or using blur.